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SportingBet Review

SportingBet are one of the oldest and most respected of the online brands having first set up an internet presence back in 1998. They now operate in 26 countries worldwide and are an important player on the global scene and happily their reach includes Canada.

If you’re looking for an account and want to know what this operator has to offer then please read on.

Introductory Bonus

The value for Canadian players lies in an ongoing relationship and unfortunately there is no welcome offer to enjoy. The initial bonus is for UK and Republic Of Ireland customers only but don’t be put off as there are many reasons to stick in for the long term and you’ll find this as we move forward.

Deposit and Withdrawal Methods

As a long established brand, SportingBet have been able to line up Paypal as a funding option and that will open up a large customer base. It’s the world’s most popular eWallet but if you don’t have an account with them, you can always use Skrill or Neteller.

EWallets do give customers greater flexibility but they’re not for everyone so you can use a traditional method such as bank transfer or any of the major debit and credit cards.


SportingBet’s current promotion is available to customers all across the world and it comes in the form of an acca insurance for the football markets. This will refund losing bets up to $25 CAD on accumulators of 5 selections and above when just one of those picks lets you down.

Refunds come in the shape of a free bet token and you will then have 7 days in which to use this. Naturally you should check all terms and conditions to make sure you are happy before you go ahead. As of March 2017 this is the only promotion for existing customers but it could prove to be a useful one if you are a regular staker in the football markets.

Website Accessibility

This is a very colourful and striking website and in the main it is also a very functional one. Most sections are where you would expect them to be with help facilities listed prominently at the top of the page and current and upcoming events shown in the middle.

The only difference between this and many sites is the fact that the full list of sports is on a bar at the top and not at the left hand side of the page but overall this is a website that mixes accessibility with appearance to an optimum degree.

Customer Service

SportingBet’s help section is located at the very top of the home page and the good news is that there is a toll free number listed for Canadian customers. If you prefer not to talk to someone in person then the email address is listed too and there is a set of frequently asked questions but these are fairly basic and cover only the rudimentary issues.

It would be helpful if a live chat operator were to be introduced in the near future but the service that is here is widely acknowledged to be fast and effective.

Available Markets

While SportingBet are open to Canadian customers, the choice of markets is more geared towards punters in the UK. It’s a good mix for anyone however and here is the full list.

Football, Horse Racing, Tennis, Basketball, Cricket, Golf, Darts, Rugby Union, Snooker, American Football, MMA, Baseball, Motor Sports, Volleyball, Boxing, Cycling, Pool, Handball, Rugby League, Ice Hockey.

That may seem like a relatively small list when you compare to some other Canadian-friendly operators but it does have markets that everyone in North America would appreciate. Ice Hockey, Baseball, NFL and CFL options are open while horse racing will get plenty of attention too.

Aside from traditional sporting events, you can also find eSports here along with markets for entertainment and politics so it’s a very wide spectrum of options for all sections of the betting community.


The benefit of using a brand such as SportingBet, who are popular beyond Canada and have a presence all over the world, is the fact that you can easily check all their prices on the main odds comparison sites. Here you can check to make sure that you are getting value for moneyand you’ll find that on most sports that certainly is the case.

SportingBet are strong on football and on golf but whatever sport you pick, you can be sure that their prices will always be up there among the best providers.

In Play Options

There is a separate link to in play betting which allows you to see all the current events that are live at any given time. Perhaps there isn’t as many options as you might find elsewhere but the good news is that unlike other live betting portals this is a very easy one to navigate.

It’s very simple to find your event and the market that you want and an added bonus is the fact that those competitive odds are carried over into this part of the operation.

Mobile Betting and App

There is a mobile website and also an app so you have complete flexibility if you like to bet on the go. The ante post markets on the mobile site are very quick to load and the fact that the in play section of the site is so neatly laid out is very important here as it makes the whole area very easy to navigate around and to choose your bet.

The app is also very user friendly and reviews from customers are favourable in the main so this is another positive area of the SportingBet operation.

Casino, Poker and Bingo

There are links to SportingBet’s casino operation all over the sportsbook so it’s easy to navigate away and play at the slots and tables if you want to. There are free spins and a matched deposit waiting as part of your welcome bonus with hundreds of games available from a good range of software providers.

You can also head from the sportsbook to the live casino where several versions of roulette, poker and baccarat are available and if you click on the ‘games’ icon at the top of the home page, this gives you another route into the main casino.

Pros & Cons

  • done Ongoing promotion offers accumulator insurance up to $25 in the football markets
  • done Competitive odds in all markets and an easy to use live betting section
  • done Good set of funding options on offer with Paypal listed among the deposit and withdrawal facilities
  • done Trusted brand with nearly 20 years of trading online
  • close Welcome bonus is not available for players in Canada