William Hill
Up to $500 CAD in Free Bets (Promo code: CAN500)

18+ | T&Cs apply | Gamble Responsibly

William Hill Review

William Hill is one of the oldest and most established names in the world of professional bookmaking. The company was originally founded in the United Kingdom at a time when gambling still remained illegal in Britain. It is an excellent choice for Canadians who wish to stake some money on one of the many casinos and sports betting options offered online. As well as extremely competitive odds on a wide range of different markets there are some special bonus bets and promotions available exclusively to Canadian customers. The various highlights of the William Hill Canada online experience will now be explored in greater detail.

Sports Betting

William Hill started off as a horse racing bookmakers and this heritage continues up to the present day. Racing is by no means the only sport that punters are able to wager on. There are 27 sports in total including Canadian favourites such as hockey. The wide range of betting options available for various sports will now be explained further.

Hockey Betting Options

One of the most popular betting options available to hockey fans gambling via William Hill Canada is the option to predict the winner of the Stanley Cup. This is a great market as the odds can be extremely favourable, particularly if the time before the season starts is significant. One of the best strategies for betting on the Stanley Cup winner is to bet on two or even three teams as the outright winner. Even if two of the selections were to lose, and one was to win, then the gambler would likely make a profit. This can be calculated quickly and easily to ensure it makes financial sense.

Aside from outright hockey markets like the Stanley Cup winner as mentioned above, there is a range of other hockey bets available to Canadian gamblers. Each individual game can be bet on in a multitude of different ways. As well as betting the outcome of a game it is possible to bet on markets such as the score, the total number of goals scored, players who will score highly, the time of the first goal and so forth.

In addition to bets on the outcome of competitions and individual matches, there are wide range of different proposition bets available. This can involve predicting the performance of certain players and teams over the course of a season. These bets are a great way for fans to take an interest in aspects of the sport that may be less obviously enjoyable than their favourite team’s match results.

William Hill Bonus

Up to $500 CAD in Free Bets (Promo code: CAN500)

Want access to this bonus? - Simply visit William Hill via the link below, register a personal account, and make a first deposit.


Other Sports Betting Options

Almost any sport that can be imagined is available to bet on via William Hill Canada. Major sporting competitions such as the NBA offer gamblers a huge range of markets on their contests. For example, in the NBA, it is possible to bet on the outcome of individual games as well as the performance of particular players either over the course of the game or an entire season.

One of the best reasons to use William Hill for sports betting is due to the fact that the live betting feature is such a strength of the site. Live betting takes place once a sporting contest is already in progress and provides some of the most dramatic ways to predict the outcome of a sport. Every single event that happens across the duration of a sporting event will subtly alter the live odds for that event and this adds a strategic dimension to gambling with regards to when to place a certain bet.

Casino Games

Aside from the comprehensive range of sports betting outlined above, there is a wide range of casino games to try out online. All of the classic favourites are available including poker, roulette and slots. Roulette exists in both a virtual and live video format, as do many other games. It is possible to try casino games out without staking any real money. This is a great way for gamblers to try a new game they are unfamiliar with minus the risk of losing real cash.

William Hill’s casino betting section is home to many special events, bonuses and tournaments. These may involve special prizes or the casino matching the amount that a customer is willing to deposit. In order to stay aware of the best offers at any given moment, it is advisable to check out the website as frequently as possible.


One of the best bonuses available to Canadian customers is that William Hill will match a customer’s initial deposit up to and including $500 Canadian.

When signing up, use the promo code CAN500.

Once you have placed your first qualifying bet, you will receive a bonus equal to 50% of that bet up to a maximum of $,£,€100.

A qualifying best can be made on a single or multiple odds of at least 1.50 (1/2) and a minimum stake of no less than $,£,€20.

In order to receive the remaining bonus of $,£,€400, you must have placed an additional 12 bets on a single or a multiple with odds of at least 1.50 to the amount no less than $,£,€50 each. A free bet of $,£,€100 will be credited for each of the four qualifying bets. Free bet is credited after all four qualifying bets are settled.

Aside from the initial deposit bonus mentioned there is a constantly changing array of special offers and bets available to users of William Hill Canada. During special events such as the World Cup, there are often promotions available when betting on specific matches and other incentives for gamblers to get involved and perhaps try a type of bet they would not usually make.


Overall, William Hill is one of the best and most prestigious names in the world of bookmaking. The company’s heritage has provided them with a reputation for being a trustworthy and fair source of gambling opportunities with some of the best odds around. In addition to their legacy, William Hill is on the cutting edge of gambling thanks to their live in-play online sports betting and their wide range of casino games. They are a particularly great choice for Canadian customers due to their comprehensive range of hockey betting options and their special bonuses which are only available in Canada. Anyone new to the world of gambling, or looking for a better experience, is strongly advised to give William Hill a try.

Pros & Cons

  • done Canadian Dollar Accounts
  • done Established Name
  • done Good Odds
  • close Slow Customer Service Full $500 bonus complicated/costly to obtain